| 000 | 00684nam a2200181 a 4500 | ||
|---|---|---|---|
| 008 | 101028s2008 ||||||||||||||||| || u | ||
| 020 | _a9780749450854 | ||
| 050 | _aHD 69.B7 Kap | ||
| 100 | _aKapferer, Jean-Noël | ||
| 245 | 1 | 4 | _aThe new strategic brand management: creating and sustaining brand equity long term. -- 4th ed. |
| 250 | _a4th ed. | ||
| 260 |
_aLondon _bKogan Page _c2008 |
||
| 300 | _axv, 560p.: ill | ||
| 350 | _a0.00 | ||
| 650 | _aBRAND NAME PRODUCTS--MANAGEMENT | ||
| 650 | 0 | _aMANAGEMENT | |
| 995 |
_D0.00 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I0.00 _M1 _UAVAILABLE _WDec 22, 2010 _ZMain Library Open Access Collection |
||
| 999 |
_c52196 _d52196 |
||