| 000 | 00711nam a2200181 a 4500 | ||
|---|---|---|---|
| 008 | 100324s1993 ||||||||||||||||| || u | ||
| 020 | _a0538817143 | ||
| 050 | _aHF 5415.13 Sem | ||
| 100 | _aSemenik, Richard J | ||
| 245 | 1 | 0 |
_aPrinciples of marketing: a global perspective _cRichard J. Semenik, Gary J. Bamossy |
| 260 |
_aCincinnati, Ohio: _bSouth-Western _c1993 |
||
| 300 | _axxii, 627p.: ill. | ||
| 350 | _a0.00 | ||
| 650 | 0 | _aMARKETING--MANAGEMENT--CASE STUDIES | |
| 650 | _aMARKETING--MANAGEMENT | ||
| 700 | _aBamossy, Gary J | ||
| 995 |
_D0.00 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I0.00 _M1 _UAVAILABLE _WApr 19, 2010 _ZMain Library Open Access Collection |
||
| 999 |
_c54606 _d54606 |
||