| 000 | 00788nam a2200193 a 4500 | ||
|---|---|---|---|
| 008 | 101109s2004 ||||||||||||||||| || u | ||
| 020 | _a9780521123457 | ||
| 050 | _aHF 5415.13 Pro | ||
| 100 | _aFarris, Paul W | ||
| 245 | 1 | 4 |
_aThe profit impact of marketing strategy project: retrospect and prospects _cedited by Paul W. Farris and Michael J. Moore |
| 260 |
_aCambridge: _bCambridge University Press _c2004 |
||
| 300 | _axvii, 307p.: ill | ||
| 350 | _a0.00 | ||
| 650 | _aMARKETING--MANAGEMENT | ||
| 650 | 0 | _aMARKETING--MANAGEMENT--CASE STUDIES | |
| 650 | 0 | _aSTRATEGIC PLANNING | |
| 700 | _aMoore, Michael J | ||
| 995 |
_D0.00 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I0.00 _M1 _UAVAILABLE _WDec 6, 2010 _ZMain Library Open Access Collection |
||
| 999 |
_c54970 _d54970 |
||