| 000 | 01022nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 120416s1992 ||||||||||||||||| || u | ||
| 020 | _a0750603291 | ||
| 050 | _aHF 5415.13 Wil | ||
| 100 | _aWilson, R. M. S. (Richard Malcolm Sano) | ||
| 245 | 1 | 0 | _aStrategic marketing management: planning, implementation and control |
| 260 |
_aOxford _bButterworth-Heinemann _c1992 |
||
| 260 |
_aOxford _bButterworth-Heinemann _c1992 |
||
| 300 | _axx, 644 p.: ill. | ||
| 350 | _a0.00 | ||
| 490 | _aThe Marketing series | ||
| 490 | _vMarketing series (London, England) | ||
| 500 | _a"Published in association with the Chartered Institute of Marketing." -Includes bibliographical references (p. 616-634) and index. | ||
| 650 | _aMARKETING--MANAGEMENT | ||
| 700 | _aGilligan, Colin | ||
| 700 | _aPearson, David J | ||
| 710 | _aChartered Institute of Marketing | ||
| 995 |
_D0.00 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I25000.00 _M1 _UAVAILABLE _ZMain Library Open Access Collection |
||
| 999 |
_c58540 _d58540 |
||