000 00699nam a2200193 a 4500
008 120416s1980 ||||||||||||||||| || u
020 _a0395281636
050 _aHF 5415.13 Pri
100 _aPride, William M
245 1 0 _aUnderstanding marketing: study guide for marketing... (2nd ed.)
250 _a2nd ed.
260 _aDallas
_bHoughton Mifflin
_c1980
300 _avi, 277p. : ill.
350 _a0.00
650 0 _aMARKETING--MANAGEMENT--CASE STUDIES
650 _aMARKETING--HANDBOOKS, MANUALS, ETC
700 _aFerrell, O. C
995 _D0.00
_FCBU-MAIN LIBRARY (Kitwe)
_H1
_I8.50
_UAVAILABLE
_ZMain Library Open Access Collection
999 _c60706
_d60706