000 01016nam a2200217 a 4500
008 120416s1997 ||||||||||||||||| || u
020 _a0074631454
050 _aHF 5415.5 Gur
100 _aGureja, Gopal K
245 1 0 _aCreating customer value
246 _athe synergy between after-sales service and maintenance
260 _aNew Delhi
_bTata McGraw-Hill
_c1997
300 _axxxii ; 393p. ; ill.
350 _a0.00
650 0 _aMARKETING--MANAGEMENT--CASE STUDIES
650 _aCUSTOMER VALUE
650 _aSYNERGY
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