| 000 | 01373nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 100121s2005 ||||||||||||||||| || u | ||
| 020 | _a978142914765 | ||
| 050 | _aHF 5415.127 Moo | ||
| 100 | _aMooij, Marieke de | ||
| 245 | 1 | 0 |
_aGlobal marketing and advertising: understanding cultural paradoxes. (2nd ed.) _cMarieke de Mooij |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon: _bSAGE Publications _c2005 |
||
| 300 | _axvi, 269p.: ill. | ||
| 350 | _a0.00 | ||
| 650 | _aMARKETING--CROSS-CULTURAL STUDIES | ||
| 650 | 0 | _aMARKETING--MANAGEMENT--CASE STUDIES | |
| 650 | _aCONSUMER BEHAVIOUR--CROSS-CULTURAL STUDIES | ||
| 650 | 0 | _aADVERTISING--CROSS-CULTURAL STUDIES | |
| 995 |
_aANNEX COLLECTION (Main Library) _D0.00 _e741923 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I0.00 _jHF 5415.127 Moo _M2 _UAVAILABLE _WNov 16, 2010 _y741923 _ZAnnex Low-Usage Collection |
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| 995 |
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| 995 |
_aMAIN LIBRARY OPEN ACCESS _D0.00 _e742088 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I0.00 _jHF 5415.127 Moo _M4 _UAVAILABLE _WNov 17, 2010 _y742088 _ZMain Library Open Access Collection |
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_aMAIN LIBRARY OPEN ACCESS _D0.00 _e740944 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I0.00 _jHF 5415.127 Moo _M1 _UAVAILABLE _WMar 11, 2010 _y740944 _ZMain Library Open Access Collection |
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