000 01373nam a2200241 a 4500
008 100121s2005 ||||||||||||||||| || u
020 _a978142914765
050 _aHF 5415.127 Moo
100 _aMooij, Marieke de
245 1 0 _aGlobal marketing and advertising: understanding cultural paradoxes. (2nd ed.)
_cMarieke de Mooij
250 _a2nd ed.
260 _aLondon:
_bSAGE Publications
_c2005
300 _axvi, 269p.: ill.
350 _a0.00
650 _aMARKETING--CROSS-CULTURAL STUDIES
650 0 _aMARKETING--MANAGEMENT--CASE STUDIES
650 _aCONSUMER BEHAVIOUR--CROSS-CULTURAL STUDIES
650 0 _aADVERTISING--CROSS-CULTURAL STUDIES
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