000			01832nam a2200325 a 4500
008			150422s2014 ||||||||||||||||| || u
020			_a9781452257174
050			_aHF 5415.127 Moo
100			_aMooij, Marieke de
245	1	0	_aGlobal marketing and advertising : understanding cultural paradoxes (Fourth edition) _cBy Marieke de Mooij
250			_aFourth edition
260			_aLos Angeles _bSAGE Publications _c2014
260			_aLos Angeles _bSAGE Publications, Inc _c2014
300			_axx, 395 pages : illustrations
350			_a75.00
650			_aCULTURE AND VALUES
650			_aCULTURE AND ADVERSITING APPEALS
650			_aGLOBAL MARKETING
650			_aDIMENSIONS OF CULTURE
650			_aTARGET MARKETING--CROSS-CULTURAL STUDIES
650		0	_aADVERTISING--CROSS-CULTURAL STUDIES
650			_aCULTURE AND CONSUMER BEHAVIOUR
650			_aTHE PARADOXES IN GLOBAL MARKETING AND COMMUNICTAIONS
650			_aCONSUMER BEHAVIOR--CROSS CULTURAL STUDIES
995			_aMAIN LIBRARY OPEN ACCESS _D52.21 _e750223 _FCBU-MAIN LIBRARY (Kitwe) _jHF 5415.127 Moo _M4 _UAVAILABLE _WAug 27, 2020 _y750223 _ZMain Library Open Access Collection
995			_aMAIN LIBRARY OPEN ACCESS _e745434 _FCBU-MAIN LIBRARY (Kitwe) _I75.00 _jHF 5415.127 Moo _M3 _UAVAILABLE _WMay 20, 2015 _y745434 _ZMain Library Open Access Collection
995			_aMAIN LIBRARY OPEN ACCESS _D52.21 _e750224 _FCBU-MAIN LIBRARY (Kitwe) _jHF 5415.127 Moo _M5 _UAVAILABLE _WAug 27, 2020 _y750224 _ZMain Library Open Access Collection
995			_aMAIN LIBRARY OPEN ACCESS _e745146 _FCBU-MAIN LIBRARY (Kitwe) _I75.00 _jHF 5415.127 Moo _M1 _UAVAILABLE _WApr 27, 2015 _y745146 _ZMain Library Open Access Collection
995			_aANNEX COLLECTION (Main Library) _e745147 _FCBU-MAIN LIBRARY (Kitwe) _I75.00 _jHF 5415.127 Moo _M2 _UAVAILABLE _WApr 27, 2015 _y745147 _ZAnnex Low-Usage Collection
999			_c75945 _d75945