| 000 | 02008nam a2200325 a 4500 | ||
|---|---|---|---|
| 008 | 120416s1997 ||||||||||||||||| || u | ||
| 020 | _a075062244X | ||
| 050 | _aHF 5415.13 Wil | ||
| 100 | _aGilligan, Colin | ||
| 245 | 1 | 0 |
_aStrategic marketing management planning, implementation and control. _cRichard M. S. Wilson; Colin Gilligan |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford: _bButterworth-Heinemann _c1997 |
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| 260 |
_aOxford: _bButterworth-Heinemann _c1997 |
||
| 300 | _axx, 827p.: ill. | ||
| 350 | _a0.00 | ||
| 490 | _aThe marketing series. Student | ||
| 490 | _vMarketing series (London, England). Student. | ||
| 500 | _a"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. -Includes bibliographical references (p. 791-811) and indexes. | ||
| 650 | 0 | _aMARKETING--MANAGEMENT--CASE STUDIES | |
| 650 | _aMARKETING--MANAGEMENT | ||
| 700 | _aWilson, R. M. S. (Richard Malcolm Sano) | ||
| 710 | _aChartered Institute of Marketing | ||
| 856 | _uhttp://www.loc.gov/catdir/toc/els032/98115257.html | ||
| 856 | _uhttp://www.loc.gov/catdir/description/els033/98115257.html | ||
| 995 |
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| 995 |
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