000 02008nam a2200325 a 4500
008 120416s1997 ||||||||||||||||| || u
020 _a075062244X
050 _aHF 5415.13 Wil
100 _aGilligan, Colin
245 1 0 _aStrategic marketing management planning, implementation and control.
_cRichard M. S. Wilson; Colin Gilligan
250 _a2nd ed.
260 _aOxford:
_bButterworth-Heinemann
_c1997
260 _aOxford:
_bButterworth-Heinemann
_c1997
300 _axx, 827p.: ill.
350 _a0.00
490 _aThe marketing series. Student
490 _vMarketing series (London, England). Student.
500 _a"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. -Includes bibliographical references (p. 791-811) and indexes.
650 0 _aMARKETING--MANAGEMENT--CASE STUDIES
650 _aMARKETING--MANAGEMENT
700 _aWilson, R. M. S. (Richard Malcolm Sano)
710 _aChartered Institute of Marketing
856 _uhttp://www.loc.gov/catdir/toc/els032/98115257.html
856 _uhttp://www.loc.gov/catdir/description/els033/98115257.html
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