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008 100720s2005 ||||||||||||||||| || u
020 _a0273676458
050 _aHF 5415.123 Pic
100 _aPickton, David
245 1 0 _aIntegrated marketing communications. -- 2nd edition.
_cby David Pickton and Amanda Broderick
250 _a2nd edition
260 _aHarlow, Essex:
_bPearson
_c2005
300 _axxii, 761 pages : illustrations
350 _a0.00
500 _aIncludes Index; Accompanied by CD-ROM
650 0 _aMARKETING--MANAGEMENT--CASE STUDIES
650 _aCOMMUNICATION IN MARKETING
700 _aBroderick, Amanda
995 _aMAIN LIBRARY OPEN ACCESS
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