| 000 | 00934nam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 150422s2012 ||||||||||||||||| || u | ||
| 020 | _a9781412987240 | ||
| 050 | _aHF 5814 Usi | ||
| 100 | _aMorrison, Margaret A | ||
| 245 | 1 | 0 |
_aUsing qualitative research in advertising:strategies, techniques and applications.(2nd ed.) _cBy Margaret A. Morrison [and others] |
| 250 | _a2nd ed. | ||
| 260 |
_aLos Angeles _bSAGE Publications _c2012 |
||
| 300 | _axv, 218p. | ||
| 350 | _a60.00 | ||
| 650 | _aADVERTISING -- RESEARCH | ||
| 650 | 0 | _aQUALITATIVE RESEARCH | |
| 650 | _aMARKET RESEARCH -- METHODOLOGY | ||
| 995 |
_aMAIN LIBRARY OPEN ACCESS _e745156 _FCBU-MAIN LIBRARY (Kitwe) _I60.00 _jHF 5814 Usi _M1 _UAVAILABLE _WApr 25, 2015 _y745156 _ZMain Library Open Access Collection |
||
| 995 |
_aMAIN LIBRARY OPEN ACCESS _e745157 _FCBU-MAIN LIBRARY (Kitwe) _I60.00 _jHF 5814 Usi _M2 _UAVAILABLE _WApr 25, 2015 _y745157 _ZMain Library Open Access Collection |
||
| 999 |
_c78615 _d78615 |
||