| 000 | 00821nam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 120416s1978 ||||||||||||||||| || u | ||
| 020 | _a0256020485 | ||
| 050 | _aHF 5415.13 Mac | ||
| 100 | _aMcCarthy, Edmund Jerome | ||
| 245 | 1 | 0 | _aBasic marketing |
| 246 | _aa managerial approach | ||
| 250 | _a6th ed. | ||
| 260 |
_aHomewood, ill. _bIrwin _c1978 |
||
| 300 | _axix, 767p. : ill. | ||
| 350 | _a0.00 | ||
| 650 | 0 | _aMARKETING--MANAGEMENT--CASE STUDIES | |
| 650 | _aMARKETING--MANAGEMENT | ||
| 995 |
_D0.00 _FCBU-MAIN LIBRARY (Kitwe) _H2 _I24.95 _M1 _UAVAILABLE _ZMain Library Open Access Collection |
||
| 995 |
_D0.00 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I24.95 _M2 _UAVAILABLE _ZMain Library Open Access Collection |
||
| 999 |
_c81016 _d81016 |
||