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008 120416s1977 ||||||||||||||||| || u
050 _aHF 5415.13 Pri
100 _aPride, William M
245 1 0 _aMarketing: basic concepts and decisions
260 _aLondon:
_bHoughton Mifflin
_c1977
300 _axix, 594p. : ill.
350 _a0.00
650 _aMARKETING--STUDY AND TEACHING
650 0 _aMARKETING--MANAGEMENT--CASE STUDIES
700 _aFerrell, O. C
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