000			01800nam a2200313 a 4500
008			120416s2002 ||||||||||||||||| || u
020			_a0750656255
050			_aHF 5415.13 Mac
100			_aMcDonald, Malcolm
245	1	0	_aMarketing plans: how to prepare them, how to use them
250			_a5th ed.
260			_aOxford: _bButterworth-Heinemann _c2002
300			_axix, 630p.: ill.
350			_a0.00
490			_aThe marketing series. Professional development
490			_vMarketing series (London, England). Professional development.
500			_a"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." -Includes index.
650			_aMARKETING--PLANNING
650		0	_aMARKETING--MANAGEMENT--CASE STUDIES
650			_aMARKETING--MANAGEMENT
710			_aCAM Foundation
856			_uhttp://www.loc.gov/catdir/toc/els051/2004556468.html
856			_uhttp://www.loc.gov/catdir/description/els051/2004556468.html
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