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| 008 | 120416s0000 ||||||||||||||||| || u | ||
| 020 | _a0074632019 | ||
| 050 | _aHF 5415.3 Jon | ||
| 100 | _aJones, Philip John | ||
| 245 | 1 | 0 | _aWhat's in a brand |
| 246 | _abuilding brand equity through advertising | ||
| 260 |
_aNew Delhi _bTata McGraw-Hill _c1998 |
||
| 350 | _a0.00 | ||
| 995 |
_aMAIN LIBRARY OPEN ACCESS _D0.00 _e732841 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I25.00 _jHF 5415.3 Jon _M1 _UAVAILABLE _WJul 6, 2006 _y029636 _ZMain Library Open Access Collection |
||
| 995 |
_aMAIN LIBRARY OPEN ACCESS _D0.00 _e732839 _FCBU-MAIN LIBRARY (Kitwe) _H2 _I25.00 _jHF 5415.3 Jon _M2 _UAVAILABLE _WJul 6, 2006 _y029638 _ZMain Library Open Access Collection |
||
| 995 |
_aANNEX COLLECTION (Main Library) _D0.00 _e732840 _FCBU-MAIN LIBRARY (Kitwe) _H3 _I25.00 _jHF 5415.3 Jon _M3 _UAVAILABLE _WJul 6, 2006 _y029637 _ZAnnex Low-Usage Collection |
||
| 999 |
_c83108 _d83108 |
||