| 000 | 00987nam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 211028s2014 ||||||||||||||||| || u | ||
| 020 | _a9781452578903 | ||
| 050 | _aHF 5415.32 Jou | ||
| 100 | _aMurphy, James | ||
| 245 | 1 | 4 |
_aThe big lie : ... or interpreting your global customer's inner life for profit _cBy Christophe Jouan; Meabh Quoirin; James Murphy |
| 260 |
_aBloomington IN _bBalboa Press _c2014 |
||
| 300 | _axxiii, 212 pages : illustrations | ||
| 650 | _aCONSUMERS--INFORMATION SERVICES | ||
| 650 | _aCONSUMER BEHAVIOUR--FORECASTING | ||
| 650 | _aMARKETING--FORECASTING | ||
| 700 | _aJouan, Christophe | ||
| 700 | _aQuoirin, Meabh | ||
| 995 |
_aMAIN LIBRARY OPEN ACCESS _e751305 _FCBU-MAIN LIBRARY (Kitwe) _I20.61 _jHF 5415.32 Jou _M1 _UAVAILABLE _WOct 28, 2021 _y751305 _ZMain Library Open Access Collection |
||
| 995 |
_aMAIN LIBRARY OPEN ACCESS _e751306 _FCBU-MAIN LIBRARY (Kitwe) _I20.61 _jHF 5415.32 Jou _M2 _UAVAILABLE _WOct 28, 2021 _y751306 _ZMain Library Open Access Collection |
||
| 999 |
_c84631 _d84631 |
||