Advertising, promotion, and supplemental aspects of integrated marketing communications.
Shimp, Terence A
Advertising, promotion, and supplemental aspects of integrated marketing communications. Terence A. Shimp - 6th ed. - Mason, Ohio South Western 2003 - xxi, 650p.: ill.
0030352711
DIRECT MARKETING
MARKETING--MANAGEMENT--CASE STUDIES
COMMUNICATION IN MARKETING
SALES PROMOTION
ADVERTISING CAMPAIGNS
HF 5415.123 SHI
Advertising, promotion, and supplemental aspects of integrated marketing communications. Terence A. Shimp - 6th ed. - Mason, Ohio South Western 2003 - xxi, 650p.: ill.
0030352711
DIRECT MARKETING
MARKETING--MANAGEMENT--CASE STUDIES
COMMUNICATION IN MARKETING
SALES PROMOTION
ADVERTISING CAMPAIGNS
HF 5415.123 SHI