Advertising, promotion, and supplemental aspects of integrated marketing communications. Terence A. Shimp

By: Shimp, Terence APublication details: Mason, Ohio South Western 2003Edition: 6th edDescription: xxi, 650p.: illISBN: 0030352711Subject(s): DIRECT MARKETING | MARKETING--MANAGEMENT--CASE STUDIES | COMMUNICATION IN MARKETING | SALES PROMOTION | ADVERTISING CAMPAIGNSLOC classification: HF 5415.123 SHI
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MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.123 SHI (Browse shelf(Opens below)) Available 55589

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