Basic marketing: a managerial approach
McCarthy, E. Jerome (Edmund Jerome)
Basic marketing: a managerial approach - 7th ed. - Homewood, IL : Irwin 1981 - xix, 762p. : ill.
Bibliography.
0256025339
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
HF 5415.13 Mac
Basic marketing: a managerial approach - 7th ed. - Homewood, IL : Irwin 1981 - xix, 762p. : ill.
Bibliography.
0256025339
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
HF 5415.13 Mac