Basic marketing: a managerial approach (Record no. 35580)

MARC details
000 -LEADER
fixed length control field 00718nam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120416s1981 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256025339
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 Mac
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome (Edmund Jerome)
245 10 - TITLE STATEMENT
Title Basic marketing: a managerial approach
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, IL :
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1981
300 ## - PHYSICAL DESCRIPTION
Extent xix, 762p. : ill.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0.00
500 ## - GENERAL NOTE
General note Bibliography.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brogowicz, Andrew A
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 0.00
-- CBU-MAIN LIBRARY (Kitwe)
-- 2
-- 34.95
-- 1
-- AVAILABLE
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5415.13 Mac 005610 11/30/2022 11/30/2022 MONOGRAPH