Basic marketing research. (2nd ed.)
Churchill, Gilbert A
Basic marketing research. (2nd ed.) - 2nd ed. - Fort Worth : Dryden Press 1992 - xxi, 837p. : ill.
One 'statistics command summary' chart inserted.
0030540178
MARKETING RESEARCH
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.2 Chu
Basic marketing research. (2nd ed.) - 2nd ed. - Fort Worth : Dryden Press 1992 - xxi, 837p. : ill.
One 'statistics command summary' chart inserted.
0030540178
MARKETING RESEARCH
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.2 Chu