Basic marketing research. (2nd ed.) (Record no. 35583)

MARC details
000 -LEADER
fixed length control field 00699nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120416s1992 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030540178
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2 Chu
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Churchill, Gilbert A
245 10 - TITLE STATEMENT
Title Basic marketing research. (2nd ed.)
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth :
Name of publisher, distributor, etc. Dryden Press
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 837p. : ill.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0.00
500 ## - GENERAL NOTE
General note One 'statistics command summary' chart inserted.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING RESEARCH
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 0.00
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 40.00
-- 1
-- AVAILABLE
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5415.2 Chu 005692 11/30/2022 11/30/2022 MONOGRAPH