An information processing theory of consumer choice
Bettman, James R
An information processing theory of consumer choice - Reading, [Mass.] Addison-Wesley 1979 - xiv, 402p. : ill.
CONSUMERS--DECISION MAKING
INFORMATION THEORY
INFORMATION PROCESSING
HF 5832 Bet
An information processing theory of consumer choice - Reading, [Mass.] Addison-Wesley 1979 - xiv, 402p. : ill.
CONSUMERS--DECISION MAKING
INFORMATION THEORY
INFORMATION PROCESSING
HF 5832 Bet