An information processing theory of consumer choice

By: Bettman, James RPublication details: Reading, [Mass.] Addison-Wesley 1979Description: xiv, 402p. : illSubject(s): CONSUMERS--DECISION MAKING | INFORMATION THEORY | INFORMATION PROCESSINGLOC classification: HF 5832 Bet
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Item type Home library Call number Materials specified Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5832 Bet (Browse shelf(Opens below)) Available 007140

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