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Integrated advertising, promotion and marketing communications

Baack, Donald

Integrated advertising, promotion and marketing communications By Kenneth E. Clow and Donald Baack - New Jersey: Prentice Hall 2002 - xxvi, 638p.: ill.

Accompanied by a CD-ROM

ISBN: 9780130175786

Subjects--Topical Terms:
ADVERTISING
MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF 5415.123 Clo

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