Integrated advertising, promotion and marketing communications (Record no. 47122)

MARC details
000 -LEADER
fixed length control field 00744nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151021s2002 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780130175786
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123 Clo
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baack, Donald
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion and marketing communications
Statement of responsibility, etc. By Kenneth E. Clow and Donald Baack
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey:
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 638p.: ill.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0.09
500 ## - GENERAL NOTE
General note Accompanied by a CD-ROM
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- CBU-MAIN LIBRARY (Kitwe)
-- 0.09
-- 1
-- AVAILABLE
-- Nov 16, 2015
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5415.123 Clo 745857 11/30/2022 11/30/2022 MONOGRAPH