Marketing management: a strategic decision-making approach. (5th ed.)
Mullins, John W
Marketing management: a strategic decision-making approach. (5th ed.) John W. Mullins...[and others] - 5th ed. - New York: McGraw-Hill 2005 - xxiv, 520p.: ill. - McGraw-Hill/Irwin series in marketing .
0071111697
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.13 Mar
Marketing management: a strategic decision-making approach. (5th ed.) John W. Mullins...[and others] - 5th ed. - New York: McGraw-Hill 2005 - xxiv, 520p.: ill. - McGraw-Hill/Irwin series in marketing .
0071111697
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.13 Mar