Marketing management: a strategic decision-making approach. (5th ed.) John W. Mullins...[and others]
Series: McGraw-Hill/Irwin series in marketingPublication details: New York: McGraw-Hill 2005Edition: 5th edDescription: xxiv, 520p.: illISBN: 0071111697Subject(s): MARKETING--MANAGEMENT | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415.13 Mar| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.13 Mar (Browse shelf(Opens below)) | Available | 741192 |

MONOGRAPH
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