On the determination of advertising effectiveness: an empirical study of the German cigarette market

Reuijil, Jan C

On the determination of advertising effectiveness: an empirical study of the German cigarette market - Boston Kluwer-Nijhoff Pub. Distributors for North America, Kluwer Boston 1982 - 226p. : ill.

Includes index. -Bibliography: p. 207-214.

0898381258


ADVERTISING--CIGARETTES--GERMANY (WEST)
ADVERTISING CAMPAIGNS
INDUSTRIAL CONCERNTRATION
CIGARETTE INDUSTRY--GERMANY (WEST)

HF 6161.C42 Reu