On the determination of advertising effectiveness: an empirical study of the German cigarette market

By: Reuijil, Jan CPublication details: Boston Kluwer-Nijhoff Pub. Distributors for North America, Kluwer Boston 1982Description: 226p. : illISBN: 0898381258Subject(s): ADVERTISING--CIGARETTES--GERMANY (WEST) | ADVERTISING CAMPAIGNS | INDUSTRIAL CONCERNTRATION | CIGARETTE INDUSTRY--GERMANY (WEST)LOC classification: HF 6161.C42 Reu
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MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 6161.C42 Reu (Browse shelf(Opens below)) Available 007126

Includes index. -Bibliography: p. 207-214.

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