Principles of marketing: a global perspective
Semenik, Richard J
Principles of marketing: a global perspective Richard J. Semenik, Gary J. Bamossy - Cincinnati, Ohio: South-Western 1993 - xxii, 627p.: ill.
0538817143
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
HF 5415.13 Sem
Principles of marketing: a global perspective Richard J. Semenik, Gary J. Bamossy - Cincinnati, Ohio: South-Western 1993 - xxii, 627p.: ill.
0538817143
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
HF 5415.13 Sem