Principles of marketing: a global perspective (Record no. 54606)

MARC details
000 -LEADER
fixed length control field 00711nam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100324s1993 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538817143
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 Sem
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Semenik, Richard J
245 10 - TITLE STATEMENT
Title Principles of marketing: a global perspective
Statement of responsibility, etc. Richard J. Semenik, Gary J. Bamossy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cincinnati, Ohio:
Name of publisher, distributor, etc. South-Western
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 627p.: ill.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0.00
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bamossy, Gary J
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 0.00
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 0.00
-- 1
-- AVAILABLE
-- Apr 19, 2010
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5415.13 Sem 741180 11/30/2022 11/30/2022 MONOGRAPH