Strategic marketing management: planning, implementation and control
Wilson, R. M. S. (Richard Malcolm Sano)
Strategic marketing management: planning, implementation and control - Oxford Butterworth-Heinemann 1992 Oxford Butterworth-Heinemann 1992 - xx, 644 p.: ill. - The Marketing series Marketing series (London, England) .
"Published in association with the Chartered Institute of Marketing." -Includes bibliographical references (p. 616-634) and index.
0750603291
MARKETING--MANAGEMENT
HF 5415.13 Wil
Strategic marketing management: planning, implementation and control - Oxford Butterworth-Heinemann 1992 Oxford Butterworth-Heinemann 1992 - xx, 644 p.: ill. - The Marketing series Marketing series (London, England) .
"Published in association with the Chartered Institute of Marketing." -Includes bibliographical references (p. 616-634) and index.
0750603291
MARKETING--MANAGEMENT
HF 5415.13 Wil