Strategic marketing management: planning, implementation and control (Record no. 58540)

MARC details
000 -LEADER
fixed length control field 01022nam a2200241 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120416s1992 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750603291
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 Wil
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, R. M. S. (Richard Malcolm Sano)
245 10 - TITLE STATEMENT
Title Strategic marketing management: planning, implementation and control
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Butterworth-Heinemann
Date of publication, distribution, etc. 1992
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Butterworth-Heinemann
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent xx, 644 p.: ill.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0.00
490 ## - SERIES STATEMENT
Series statement The Marketing series
490 ## - SERIES STATEMENT
Volume/sequential designation Marketing series (London, England)
500 ## - GENERAL NOTE
General note "Published in association with the Chartered Institute of Marketing." -Includes bibliographical references (p. 616-634) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilligan, Colin
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pearson, David J
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 0.00
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 25000.00
-- 1
-- AVAILABLE
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5415.13 Wil 027501 11/30/2022 11/30/2022 MONOGRAPH