Strategic marketing management planning, implementation and control.
Gilligan, Colin
Strategic marketing management planning, implementation and control. Richard M. S. Wilson; Colin Gilligan - 2nd ed. - Oxford: Butterworth-Heinemann 1997 Oxford: Butterworth-Heinemann 1997 - xx, 827p.: ill. - The marketing series. Student Marketing series (London, England). Student. .
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. -Includes bibliographical references (p. 791-811) and indexes.
075062244X
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
HF 5415.13 Wil
Strategic marketing management planning, implementation and control. Richard M. S. Wilson; Colin Gilligan - 2nd ed. - Oxford: Butterworth-Heinemann 1997 Oxford: Butterworth-Heinemann 1997 - xx, 827p.: ill. - The marketing series. Student Marketing series (London, England). Student. .
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. -Includes bibliographical references (p. 791-811) and indexes.
075062244X
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
HF 5415.13 Wil