MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02008nam a2200325 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120416s1997 ||||||||||||||||| || u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
075062244X |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 Wil |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilligan, Colin |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management planning, implementation and control. |
| Statement of responsibility, etc. |
Richard M. S. Wilson; Colin Gilligan |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford: |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann |
| Date of publication, distribution, etc. |
1997 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford: |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann |
| Date of publication, distribution, etc. |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 827p.: ill. |
| 350 ## - |
|---|
| -- |
0.00 |
| 490 ## - |
|---|
| -- |
The marketing series. Student |
| 490 ## - |
|---|
| -- |
Marketing series (London, England). Student. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. -Includes bibliographical references (p. 791-811) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING--MANAGEMENT--CASE STUDIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING--MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, R. M. S. (Richard Malcolm Sano) |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/els032/98115257.html |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/els033/98115257.html |
| 995 ## - |
|---|
| -- |
ANNEX COLLECTION (Main Library) |
| -- |
0.00 |
| -- |
730508 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
4 |
| -- |
25.00 |
| -- |
HF 5415.13 Wil |
| -- |
4 |
| -- |
AVAILABLE |
| -- |
Jul 13, 2006 |
| -- |
027414 |
| -- |
Annex Low-Usage Collection |
| 995 ## - |
|---|
| -- |
ANNEX COLLECTION (Main Library) |
| -- |
0.00 |
| -- |
730507 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
2 |
| -- |
25.00 |
| -- |
HF 5415.13 Wil |
| -- |
2 |
| -- |
AVAILABLE |
| -- |
Jul 13, 2006 |
| -- |
027502 |
| -- |
Annex Low-Usage Collection |
| 995 ## - |
|---|
| -- |
ANNEX COLLECTION (Main Library) |
| -- |
0.00 |
| -- |
730506 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
3 |
| -- |
25.00 |
| -- |
HF 5415.13 Wil |
| -- |
3 |
| -- |
AVAILABLE |
| -- |
Jul 13, 2006 |
| -- |
027413 |
| -- |
Annex Low-Usage Collection |
| 995 ## - |
|---|
| -- |
MAIN LIBRARY OPEN ACCESS |
| -- |
0.00 |
| -- |
735148 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
1 |
| -- |
25.00 |
| -- |
HF 5415.13 Wil |
| -- |
1 |
| -- |
LOST |
| -- |
38538 |
| -- |
Main Library Open Access Collection |
| 995 ## - |
|---|
| -- |
MAIN LIBRARY OPEN ACCESS |
| -- |
0.00 |
| -- |
738077 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
1 |
| -- |
0.00 |
| -- |
HF 5415.13 Wil |
| -- |
5 |
| -- |
AVAILABLE |
| -- |
Nov 13, 2007 |
| -- |
738077 |
| -- |
Main Library Open Access Collection |
| 999 ## - |
|---|
| -- |
76863 |
| -- |
76863 |