Problems in marketing: applying key concepts and techniques. (2nd ed.)
Moutinho, Luiz
Problems in marketing: applying key concepts and techniques. (2nd ed.) by Luiz Moutinho and Charles Chien - 2nd ed. - London: SAGE Publications 2008 - xiii, 322 p.: ill.
Includes bibliographical references
9780761971788
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415 Mou
Problems in marketing: applying key concepts and techniques. (2nd ed.) by Luiz Moutinho and Charles Chien - 2nd ed. - London: SAGE Publications 2008 - xiii, 322 p.: ill.
Includes bibliographical references
9780761971788
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415 Mou