Problems in marketing: applying key concepts and techniques. (2nd ed.) (Record no. 77196)

MARC details
000 -LEADER
fixed length control field 00888nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130509s2008 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761971788
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 Mou
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moutinho, Luiz
245 10 - TITLE STATEMENT
Title Problems in marketing: applying key concepts and techniques. (2nd ed.)
Statement of responsibility, etc. by Luiz Moutinho and Charles Chien
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. SAGE Publications
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 322 p.: ill.
500 ## - GENERAL NOTE
General note Includes bibliographical references
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chien, Charles S
995 ## -
-- MAIN LIBRARY OPEN ACCESS
-- 743721
-- CBU-MAIN LIBRARY (Kitwe)
-- HF 5415 Mou
-- 1
-- AVAILABLE
-- May 9, 2013
-- 743721
-- Main Library Open Access Collection
995 ## -
-- MAIN LIBRARY OPEN ACCESS
-- 743629
-- CBU-MAIN LIBRARY (Kitwe)
-- HF 5415 Mou
-- 2
-- AVAILABLE
-- May 14, 2013
-- 743629
-- Main Library Open Access Collection
999 ## -
-- 77196
-- 77196
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   04/25/2023   HF 5415 Mou 743721 04/25/2023 1 04/25/2023 MONOGRAPH
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   04/25/2023   HF 5415 Mou 743629 04/25/2023 2 04/25/2023 MONOGRAPH