Using qualitative research in advertising:strategies, techniques and applications.(2nd ed.)
Morrison, Margaret A
Using qualitative research in advertising:strategies, techniques and applications.(2nd ed.) By Margaret A. Morrison [and others] - 2nd ed. - Los Angeles SAGE Publications 2012 - xv, 218p.
9781412987240
ADVERTISING -- RESEARCH
QUALITATIVE RESEARCH
MARKET RESEARCH -- METHODOLOGY
HF 5814 Usi
Using qualitative research in advertising:strategies, techniques and applications.(2nd ed.) By Margaret A. Morrison [and others] - 2nd ed. - Los Angeles SAGE Publications 2012 - xv, 218p.
9781412987240
ADVERTISING -- RESEARCH
QUALITATIVE RESEARCH
MARKET RESEARCH -- METHODOLOGY
HF 5814 Usi