Using qualitative research in advertising:strategies, techniques and applications.(2nd ed.) (Record no. 78615)

MARC details
000 -LEADER
fixed length control field 00934nam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150422s2012 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412987240
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5814 Usi
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Morrison, Margaret A
245 10 - TITLE STATEMENT
Title Using qualitative research in advertising:strategies, techniques and applications.(2nd ed.)
Statement of responsibility, etc. By Margaret A. Morrison [and others]
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles
Name of publisher, distributor, etc. SAGE Publications
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xv, 218p.
350 ## -
-- 60.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING -- RESEARCH
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element QUALITATIVE RESEARCH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKET RESEARCH -- METHODOLOGY
995 ## -
-- MAIN LIBRARY OPEN ACCESS
-- 745156
-- CBU-MAIN LIBRARY (Kitwe)
-- 60.00
-- HF 5814 Usi
-- 1
-- AVAILABLE
-- Apr 25, 2015
-- 745156
-- Main Library Open Access Collection
995 ## -
-- MAIN LIBRARY OPEN ACCESS
-- 745157
-- CBU-MAIN LIBRARY (Kitwe)
-- 60.00
-- HF 5814 Usi
-- 2
-- AVAILABLE
-- Apr 25, 2015
-- 745157
-- Main Library Open Access Collection
999 ## -
-- 78615
-- 78615
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   05/17/2023   HF 5814 Usi 745156 05/17/2023 1 05/17/2023 MONOGRAPH
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   05/17/2023   HF 5814 Usi 745157 05/17/2023 2 05/17/2023 MONOGRAPH