The big lie : ... or interpreting your global customer's inner life for profit
Murphy, James
The big lie : ... or interpreting your global customer's inner life for profit By Christophe Jouan; Meabh Quoirin; James Murphy - Bloomington IN Balboa Press 2014 - xxiii, 212 pages : illustrations
9781452578903
CONSUMERS--INFORMATION SERVICES
CONSUMER BEHAVIOUR--FORECASTING
MARKETING--FORECASTING
HF 5415.32 Jou
The big lie : ... or interpreting your global customer's inner life for profit By Christophe Jouan; Meabh Quoirin; James Murphy - Bloomington IN Balboa Press 2014 - xxiii, 212 pages : illustrations
9781452578903
CONSUMERS--INFORMATION SERVICES
CONSUMER BEHAVIOUR--FORECASTING
MARKETING--FORECASTING
HF 5415.32 Jou