The big lie : ... or interpreting your global customer's inner life for profit (Record no. 80976)

MARC details
000 -LEADER
fixed length control field 00987nam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211028s2014 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452578903
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.32 Jou
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Murphy, James
245 14 - TITLE STATEMENT
Title The big lie : ... or interpreting your global customer's inner life for profit
Statement of responsibility, etc By Christophe Jouan; Meabh Quoirin; James Murphy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Bloomington IN
Name of publisher, distributor, etc Balboa Press
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 212 pages : illustrations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CONSUMERS--INFORMATION SERVICES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CONSUMER BEHAVIOUR--FORECASTING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING--FORECASTING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jouan, Christophe
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Quoirin, Meabh
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- CBU-MAIN LIBRARY (Kitwe)
-- 20.61
-- 1
-- AVAILABLE
-- Oct 28, 2021
-- Main Library Open Access Collection
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- CBU-MAIN LIBRARY (Kitwe)
-- 20.61
-- 2
-- AVAILABLE
-- Oct 28, 2021
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   07/14/2023   HF 5415.32 Jou 751305 07/14/2023 1 07/14/2023 MONOGRAPH
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   07/14/2023   HF 5415.32 Jou 751306 07/14/2023 2 07/14/2023 MONOGRAPH