Total relationship marketing
Gummesson, Evert, 1936-
Total relationship marketing from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm - Oxford Butterworth-Heinemann 1999 - xiii, 281 p. : ill.
075064463X
MARKETING--MANAGEMENT--CASE STUDIES
RELATIONSHIP MARKETING
HF 5415.55 Gum
Total relationship marketing from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm - Oxford Butterworth-Heinemann 1999 - xiii, 281 p. : ill.
075064463X
MARKETING--MANAGEMENT--CASE STUDIES
RELATIONSHIP MARKETING
HF 5415.55 Gum