Total relationship marketing

By: Gummesson, Evert, 1936-Publication details: Oxford Butterworth-Heinemann 1999Description: xiii, 281 p. : illISBN: 075064463XOther title: from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigmSubject(s): MARKETING--MANAGEMENT--CASE STUDIES | RELATIONSHIP MARKETINGLOC classification: HF 5415.55 GumOnline resources: Click here for electornic version | Click here for electornic version
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Item type Home library Call number Materials specified Copy number Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.55 Gum (Browse shelf(Opens below)) 1 Available 028741
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.55 Gum (Browse shelf(Opens below)) 2 Available 52971

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