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Marketing research : measurement & method : a text with cases /

Tull, Donald S

Marketing research : measurement & method : a text with cases / - 5th ed. - New York: Macmillan 1990 - xxii, 836p. : ill. - The Macmillan series in marketing .

ISBN: 0024218219

Subjects--Topical Terms:
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING RESEARCH--CASE STUDIES
MARKETING RESEARCH

LC Class. No.: HF 5415.2 Tul

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