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Marketing strategy: a customer-driven approach

Schnaars, Steven P

Marketing strategy: a customer-driven approach - New York: The Free Press 1991 - xvi, 319p. : ill.

Bibliography.

ISBN: 0029279534

Subjects--Topical Terms:
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
COMPETITION
STRATEGIC PLANNING--HANDBOOKS, MANUALS, ETC

LC Class. No.: HF 5415.13 Sch

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