Marketing strategy: a customer-driven approach (Record no. 82687)

MARC details
000 -LEADER
fixed length control field 00920nam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120416s1991 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029279534
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 Sch
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schnaars, Steven P
245 10 - TITLE STATEMENT
Title Marketing strategy: a customer-driven approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. The Free Press
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 319p. : ill.
350 ## -
-- 0.00
500 ## - GENERAL NOTE
General note Bibliography.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMPETITION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element STRATEGIC PLANNING--HANDBOOKS, MANUALS, ETC
995 ## -
-- MAIN LIBRARY OPEN ACCESS
-- 0.00
-- 723762
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 35.00
-- HF 5415.13 Sch
-- 1
-- AVAILABLE
-- 005634
-- Main Library Open Access Collection
995 ## -
-- MAIN LIBRARY OPEN ACCESS
-- 0.00
-- 741216
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 0.00
-- HF 5415.13 Sch
-- 2
-- AVAILABLE
-- Apr 12, 2010
-- 741216
-- Main Library Open Access Collection
999 ## -
-- 82687
-- 82687
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   09/29/2023   HF 5415.13 Sch 005634 09/29/2023 1 09/29/2023 MONOGRAPH
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   09/29/2023   HF 5415.13 Sch 741216 09/29/2023 2 09/29/2023 MONOGRAPH