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Advertising and promotion: an integrated communications perspective

Belch, Michael A

Advertising and promotion: an integrated communications perspective By George E. Belch and Michael A. Belch - 5th ed. - Boston: McGraw-Hill 2001 - xx, 795p.: ill.

ISBN: 9780071180269

Subjects--Topical Terms:
ADVERTISING
SALES PROMOTION
COMMUNICATION IN MARKETING

LC Class. No.: HF 5823 Bel

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