Advertising and promotion: an integrated communications perspective (Record no. 83744)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01080nam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151021s2001 ||||||||||||||||| || u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071180269 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 Bel |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated communications perspective |
| Statement of responsibility, etc. | By George E. Belch and Michael A. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 795p.: ill. |
| 350 ## - | |
| -- | 0.10 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SALES PROMOTION |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 995 ## - | |
| -- | MAIN LIBRARY OPEN ACCESS |
| -- | 745879 |
| -- | CBU-MAIN LIBRARY (Kitwe) |
| -- | 0.10 |
| -- | HF 5823 Bel |
| -- | 2 |
| -- | AVAILABLE |
| -- | Nov 16, 2015 |
| -- | 745879 |
| -- | Main Library Open Access Collection |
| 995 ## - | |
| -- | MAIN LIBRARY OPEN ACCESS |
| -- | 745878 |
| -- | CBU-MAIN LIBRARY (Kitwe) |
| -- | 0.10 |
| -- | HF 5823 Bel |
| -- | 1 |
| -- | AVAILABLE |
| -- | Nov 16, 2015 |
| -- | 745878 |
| -- | Main Library Open Access Collection |
| 995 ## - | |
| -- | MAIN LIBRARY OPEN ACCESS |
| -- | 745880 |
| -- | CBU-MAIN LIBRARY (Kitwe) |
| -- | 0.10 |
| -- | HF 5823 Bel |
| -- | 3 |
| -- | AVAILABLE |
| -- | Nov 16, 2015 |
| -- | 745880 |
| -- | Main Library Open Access Collection |
| 999 ## - | |
| -- | 83744 |
| -- | 83744 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CBU-MAIN LIBRARY, KITWE. | CBU-MAIN LIBRARY, KITWE. | 01/08/2024 | HF 5823 Bel | 745879 | 01/08/2024 | 1 | 01/08/2024 | MONOGRAPH | |||||||
| CBU-MAIN LIBRARY, KITWE. | CBU-MAIN LIBRARY, KITWE. | 01/08/2024 | HF 5823 Bel | 745878 | 01/08/2024 | 2 | 01/08/2024 | MONOGRAPH | |||||||
| CBU-MAIN LIBRARY, KITWE. | CBU-MAIN LIBRARY, KITWE. | 01/08/2024 | HF 5823 Bel | 745880 | 01/08/2024 | 3 | 01/08/2024 | MONOGRAPH |