Digital marketing: strategy, implementation and practice. (6th ed.) (Record no. 40180)

MARC details
000 -LEADER
fixed length control field 00766nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161026s2016 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292077611
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.129 Cha
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave
245 10 - TITLE STATEMENT
Title Digital marketing: strategy, implementation and practice. (6th ed.)
Statement of responsibility, etc. By Dave Chaffey [and] Fiona Ellis-Chadwick
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow:
Name of publisher, distributor, etc. Pearson Education Limited
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 702 pages: ill.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING MANAGEMENT
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INTERNET MARKETING
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ELECTRONIC COMMERCE
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ellis-Chadwick, Fiona
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- CBU-MAIN LIBRARY (Kitwe)
-- 163.20
-- 1
-- AVAILABLE
-- Oct 27, 2016
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5415.129 Cha 747248 11/30/2022 11/30/2022 MONOGRAPH